Undergraduate Academic Affairs

Based on my work for Rutgers University Career Services I was selected to create a video campaign for Undergraduate Academic Affairs (UAA). The purpose was to highlight the various ways that UAA serves the undergraduate population through student success stories. We filmed in 10 different locations with 10 different students to feature 10 UAA departments. My responsibilities included choosing the locations, coaching the talent, designing a visual brand (intro, lower thirds, visual identity), shooting and editing the videos.

Directed, edited, and shot by Gabriela Gabbidon.